As the decade progressed with oil embargos and a tight economy, we returned to a focus on mobile home and RV products, and stepped away from the boat, motorcycle, all-terrain vehicle and snowmobile markets. Still, more than one million customers trusted Foremost for their insurance policy needs, and service to our customers was our core focus.
1980s: Specialized Markets
Foremost looked for even more ways to serve customers during the 1980s. Through research, we identified a key opportunity to offer specialized services and insurance policies to mobile home owners over the age of 50. We introduced new products catering to that market, including automobile and traditional, standard homeowners policies. Our hard work and research with these customers helped Foremost earn the endorsement of AARP to offer mobile home insurance to their members in 1989.
1990s: New Opportunities
We continued to innovate and expand our products in the 1990s. In 1993, we developed insurance programs for specialty homeowners and landlords. And in 1999, we developed a unique service program for the owners of luxury motor coaches.
The technological revolution during that time also provided opportunities not seen before. We entered the Internet era in 1996 when we launched our first Web site, Foremost.com, presenting our customers and agents with new ways to learn about our products and the Company. We started our Company intranet site to more effectively and efficiently distribute information to our employees. We created an online resource for manufactured and mobile home insurance owners with MyGreatHome.com and we launched sites that help agents do business with us more easily, like ForemostSTAR®, which provides access for our agents to quote, book, endorse, cancel and access business via the Internet.
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