Jeff Bair, the real Foremost Insurance Guy, is also the Executive Director of Strategic Marketing with the Foremost Insurance Group. His experience working directly with independent agencies and years of marketing expertise with the Company has contributed to the success of the media campaign.
The podcast reveals how Bair got started in the industry, what it has been like breaking into the world of YouTube and other social media, and some strategies and deliverables Foremost has underway to give producers an upper hand in the social media space. “The Foremost Insurance Guy videos are really about providing social media content for producers to use on their own social websites,” says Bair. “We found that a lot of agencies get started in social media and then don’t know what to do with it, so we’re leveraging that opportunity by providing content for agencies to use.”
“The videos are a fun way to share the importance of what a Foremost producer can offer their customers and this open communication can help build retention for their business,” says John Kalinka, Communications Director. “We also just launched the Foremost insurance Social Media Suitcase for our producers that offers more than just videos. It’s a whole online section that we make available to our producers to help them interact in the social media space. It includes everything from why they should use social media, to step-by-step instructions, to content that is formatted specifically for posts, tweets and links.”
The entire podcast can be found at http://www.insurancejournal.tv/videos/4922/. The Foremost Insurance Guy can also be accessed on Facebook where he answers real-time questions from fans of the site.
To share your feedback, visit our Facebook page at www.Facebook.com/ForemostInsuranceGuy or our Twitter page at www.Twitter.com/foremost. Foremost-appointed producers can book business on www.ForemostSTAR.com. To become appointed with Foremost, producers can call 1-800-237-6136 or visit www.ForemostAgent.com.
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